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In Customer Obsession is an Employee Engagement Strategy, Too, Forrester reveals:
"At work, individuals are engaged, and therefore able to deliver high-quality outputs, when they feel a sense of three things..."
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A Forrester Report:
Customer Obsession is an Employee Engagement Strategy, Too
Sam Stern is a senior analyst in Forrester's customer experience research practice. His research topics include customer-centric culture, employee engagement in delivering better customer experiences, and how to deploy different research techniques to create better experiences. Prior to joining the research team, Sam launched and managed Forrester's Customer Experience Council and Customer Experience Executive Program.
ABOUT THE AUTHOR,SAM STERN
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